Motorists Prefer Shell

Shell poster number 430, Motorists Prefer Shell, by J.S. Anderson. Painting/drawing of various car components, including pistons.

Key facts

  • Catalogue Number

    430

  • Title

    Motorists Prefer Shell

  • Date

    1935

  • Artist

    John Stewart Anderson

Shell’s 1930s advertising targeted new audiences with the ‘People Prefer’ campaign. The series showed the broad range of people that opted for Shell, including: Farmers, Film Stars, Tourists and Doctors. No reason was given as to why these people preferred Shell, it was simply enough that they did.

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Panoramic view of the first floor of the National Motor Museum

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