Motorists Prefer Shell

Key facts

Catalogue Number

430
Title

Motorists Prefer Shell
Date

1935
Artist

John Stewart Anderson

Shell’s 1930s advertising targeted new audiences with the ‘People Prefer’ campaign. The series showed the broad range of people that opted for Shell, including: Farmers, Film Stars, Tourists and Doctors. No reason was given as to why these people preferred Shell, it was simply enough that they did.