Pool Today but Shell Tomorrow

Shell poster number 1532, Pool Today but Shell Tomorrow (1952) by Barnett Freedman. Poster to celebrate the end of rationing using oranges and yellows, with an illustration of the top of a Shell Petrol pump.

Key facts

  • Catalogue Number

    1532

  • Title

    Pool Today but Shell Tomorrow

  • Date

    1952

  • Artist

    Barnett Freedman

Petrol was rationed during World War II – oil companies pooled their resources and no longer sold under their brand names. This poster celebrates the end of rationing, and re-introduces Shell’s advertising.

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Panoramic view of the first floor of the National Motor Museum

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