Mrs MMM Fowler's 3 caravans parked in her garden

Mrs M.M.M. Fowler’s Blue Caravans

06 March 2025

To celebrate Women's History Month this March we present a series of articles on women and motoring. In this feature we explore the story of Mrs Margaret Mary Maitland Fowler, O.B.E. a pioneering force in the caravanning world.

The Caravan and Motorhome Club Collection at the National Motor Museum, Beaulieu, recently received an extraordinary donation of 5 albums compiled by one of the most formidable figures in its history: Mrs Margaret Mary Maitland Fowler, O.B.E. A pioneering force in the caravanning world, Mrs Fowler dedicated her life to first aid and community service, leaving an indelible mark on both The Caravan Club and the wider public.

Mrs Fowler next to one of her Eccles Blue Caravans, 1930s

Throughout the 1930s, Mrs Fowler’s distinctive fleet of blue caravans—three, later four—became synonymous with first aid and charity work. As Commandant of the Nuneaton British Red Cross Society, she provided medical assistance at fetes, carnivals, and garden parties, offering essential services such as hot and cold sterile water, tea, and medical care. Recognizing the limitations of traditional first aid tents, she ingeniously modified her caravans with built-in storage, specialized cupboards, and Red Cross-emblazoned fabric to ensure rapid deployment in emergencies.

Mrs MMM Fowler's 4 dogs, collecting funds for the Red Cross

The outbreak of World War II saw Mrs. Fowler’s caravans take on a critical role. Well-positioned to provide relief, her mobile units became a haven for those affected by the devastation of the Blitz in the Midlands. Throughout the war, she campaigned tirelessly to raise funds for the Red Cross, aided by her four dogs, who became a familiar sight at events, walking around with collection boxes around their necks. By the end of the war, they had raised an extraordinary £500!

Bob the French Poodle, Hermes, Cuddy and Brian the Shetland sheepdogs, dressed up to collect donation for the Red Cross, 1940s.

Her efforts earned her honorary life membership with the Red Cross and commendations from royalty.

Mrs Fowler’s dedication to The Caravan Club was equally remarkable. A Vice-President until her death in 1957, she remained an active and influential figure within the Club. Her caravans were a fixture at National rallies from 1936 onwards, continuing to serve as first aid stations for attendees—but not exclusively. Personally designing their interiors, Mrs. Fowler ensured that in under 30 minutes, they could be transformed from Red Cross first aid stations into fully equipped touring caravans. She took great pride in participating in the Club’s Concours d’Elegance, showcasing her refined décor and luxurious interiors.

Mrs Fowler and other Red Cross nurses in front of one of her blue caravans

The albums donated to the Collection offer an insight into Mrs Fowler’s interests, with an extensive collection of photographs, newspaper cuttings, autographs and memorabilia from her very active social life. She was a notable figure in Leamington Spa’s nightlife, thanks to her Blue Café – a well-known cabaret and entertainment venue – and her patronage of the arts.

Mrs. Fowler’s pioneering spirit, ingenuity, and commitment to public service remain unparalleled. Her work demonstrated the potential of caravans beyond recreation, showing their role in providing aid and support to those in need.