
Centenary Events in 2025
National Motor Museum begins centenary celebrations for World Land Speed Record-breaking Sunbeam 350hp Blue Bird.
A series of events will mark the landmark anniversary of Sir Malcolm Campbell’s World Land Speed Record in Sunbeam 350hp a century ago.
The summer of centenary events will start with star appearances at Heveningham Concours and Bluebird Chelsea, building towards Blue Bird’s return to Pendine Sands where it became the world’s fastest car reaching 150.76mph on 21st July 1925.
National Motor Museum engineers will start up the record-breaker at Pendine to mark the 100th anniversary and aim to take it on to the beach for a static photo opportunity, before putting it on show outside the Museum of Land Speed.
Summer events

Heveningham Concours
See Sunbeam 350hp run again at Heveningham Concours when it appears at the annual show at Heveningham Hall, in Suffolk, on the weekend of 28th & 29th June 2025.

Bluebird Chelsea
Join a celebratory event on Wednesday 16th July 2025 at Bluebird Chelsea, the renowned restaurant, bar and café which was originally the location of the Bluebird Motor Company. The evening will feature a Champagne reception, three-course dinner, talk by record breaker Don Wales and silent auction – as well as a rare opportunity to see Sunbeam 350hp on display.
For tickets and details visit The Bluebird Legacy: A Century of Speed

Pendine Beach, Wales
Hear the start-up of Sunbeam 350hp and see it on display on Monday 21st July at Pendine in Carmarthenshire, Wales, one hundred years on from when it made World Land Speed Record history. More details and timings to follow.

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