Carbon Defeated!

Shell poster number 167, Carbon Defeated! Footballers (1928), no artist given. Painting shows footballer, wearing a shirt displaying the word oil, scoring a goal against sprite looking figures representing carbon. His team mate wearing a "petrol" shirt is cheering in the background. This campaign promoted the benefit of using Shell oil and petrol together to reduce carbon in engines.

Key facts

  • Catalogue Number

    167

  • Title

    Carbon Defeated!

  • Date

    1928

  • Artist

    Shell Studio

The benefit of using Shell’s oil and petrol together featured as a prominent theme in much of the companies 1920s and 1930s advertising. One aspect of these campaigns promoted the benefit of using both products together to reduce carbon in engines. This brief promotion in 1926 titled the products ‘The Anti-Carbon Pair’, or in this case ‘Carbon Defeated’.

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Panoramic view of the first floor of the National Motor Museum

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