Change Your Oil For Summer

Shell poster number 1565, Change your oil for summer by John Castle. Keen to reintroduce the Shell name back into Britain after the war, Shell devised and launched their new lubricant, X-100 in 1949. Marketed as a new superior lubricant, nothing like X-100 had been seen before. Poster shows stylised flowers with coloured cogs as flower heads.

Key facts

  • Catalogue Number

    1565

  • Title

    Change Your Oil For Summer

  • Date

    1953

  • Artist

    John Castle

During the Second World War, petrol was the first product to be rationed. All branded petrol disappeared and supplies became ‘pool’ petrol until 1953. Keen to reintroduce the Shell name back into Britain after the war, Shell devised and launched their new lubricant, X-100 in 1949. Marketed as a new superior lubricant, nothing like X-100 had been seen before.

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Panoramic view of the first floor of the National Motor Museum

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