Stirling Moss Recommends Shell

Shell poster number 1538, Stirling Moss Recommends Shell (1952) by Shell Studio. Photograph of Stirling Moss with the text: "Stirling Moss recommends Shell X-100 Motor Oil." The new lubricant X-100 was devised and launched by Shell in 1949 to help to reintroduce the Shell name back into Britain after the war, after oil companies had pooled their resources.

Key facts

  • Catalogue Number

    1538

  • Title

    Stirling Moss Recommends Shell

  • Date

    1952

  • Artist

    Shell Studio

During the Second World War, petrol was the first product to be rationed. All branded petrol disappeared and supplies became ‘pool’ petrol until 1953. Keen to reintroduce the Shell name back into Britain after the war, Shell devised and launched their new lubricant, X-100 in 1949. Marketed as a new superior lubricant, nothing like X-100 had been seen before.

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Panoramic view of the first floor of the National Motor Museum

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