Buckle Up: Motoring through Challenging Times 1970s

The 1970s began brightly for British drivers. Car sales hit record levels, with stylish models inspired by trans-Atlantic fashions, while motoring took a starring role in popular culture. However, prices soared, unemployment and industrial unrest rose, international competition increased, and Britain’s motor makers struggled.

Growing worries about road safety and the environment also started to reshape what motoring in Britain represented. The creation of British Leyland in 1968 promised to keep Britain a major global car-making force. Japanese makers, including Toyota, Datsun and Honda produced popular small, cheap but well-equipped, fuel-efficient vehicles. But it was Ford that emerged decisively as UK market leader. The Escort, Cortina, Capri and Granada all struck a perfect balance between affordability, reliability and aspirational appeal.

1971 Ford Capri 1600L

A 1971 Ford Capri 1600L, the epitome of ‘70s accessible performance, style and glamour symbolises this decade in the display. In the world of motorcycles, Honda’s C77 rivalled British motorcycles, as the Japanese motor industry rose to dominance and it’s this bike that’s included in the display.

Hillman Imp

One of the first production examples of the Hillman Imp is on display

Jensen Interceptor

The Jensen Interceptor a mighty British-made, luxury touring car with a huge thirst for petrol, reflects Britain’s declining motor industry in the face of the petrol crisis and fuel shortages.

>>Plugged In: New Journeys 1980s – Today