Daytona Beach Florida Atlantic Coastline

How to participate in the centenary celebrations

Details of how you can participate in the Sunbeam 1000hp centenary celebrations will be available soon. 

Daytona Beach Florida Beach Aerial

Sunbeam 1000hp Daytona Events

The restored iconic Sunbeam 1000hp will return to Florida's Daytona Beach for the centenary of Sir Henry Segrave's World Land Speed Record on 29 March 2027. This is your opportunity to mark this historic event and see first-hand the re-enactment of the World Land Speed Record attempt. 

The Sunbeam 1000hp will be also be on display at Daytona, will take part in a parade, and the car will be the topic of an expert talk and fundraising dinner.

Further details to follow.

Sunbeam 1000hp USA Events 

California 

Monterey Car Week, 7-16 August 2026

The premier global gathering for auto enthusiasts

Pebble Beach Classic Car Forum, Concours Village at Pebble Beach, Thursday, 13 – 15 August 2026

Listen to Dr Jon Murden, Ian Stanfield and Martin Braybrook talk about the Sunbeam 1000hp on Saturday 15 August 2026 - part of Pebble Beach Automotive Week.

Pebble Beach Concours D'Elegance, Sunday August 16, 2027

The Sunbeam will be displayed at the annual automotive event held on the Pebble Beach Golf Links in Pebble Beach, California. The finale of the annual Monterey Car Week, it is widely considered the most prestigious car show in the world and it is the pinnacle Concours d'Elegance competition worldwide.

Petersen Automotive Museum, 19 August 2026 - 3 January 2027

The Sunbeam 1000hp will be displayed at the prestigious  Automotive Museum – widely regarded as one of the top rates automotive museum in the World 

Florida

Motorsports Hall of Fame of America, Daytona, 16 January - 18 April 2027

The Sunbeam goes on display in the museum in the grounds of Daytona International Speedway designed specifically to honour the men and women who have been immortalized in the Motorsports Hall of Fame of America.

Sunbeam 1000 HP Evening talk at Motorsport Hall of Fame of America, Thursday 25 March 2027

Join experts and enthusiasts to hear about the fascinating history of the Sunbeam 1000hp.

Meet the team from the national motor museum at Ormond Garage, Daytona, Friday 26 March 2027

An opportunity to meet representatives from the National Motor Museum who have flown from Great Britain to accompany the car.

Casement tours at Rockerfeller House, Saturday  27 March 2027

 A chance to tour of the former winter home of John D Rockefeller. Owned by The City of Ormond Beach, The Casements has been functioning as the Cultural Center for the community for the past 30 years. 

Sunbeam on display at Spring Daytona Turkey Run, Friday 26 - Sunday 28 March 2027

The Sunbeam 1000hp goes on display at the family friendly weekend where thousands of beautiful classic cars are on show and on sale in the infield of the historic Daytona International Speedway.

Centenary Daytona Beach Run, Monday Morning, 29 March 2027

A historic re-enactment of the World Land Speed Record 100 years after the momentous event in 1927 

Sunbeam 1000HP on display at Bandshell, Daytona, Monday afternoon, 29 March 2027

Bandshell is an amphitheatre in Daytona Beach, Florida, United States. It is located at Ocean Avenue, north of the junction of Main Street and Atlantic Avenue.

Commemoration Evening dinner for visitors and dignitaries, Monday Evening, 29 March 2027

An evening to celebrate the centenary of the World Land Speed Record - a landmark historical event. 

Motorsports Hall of Fame of America, Daytona, Until 18 April 2027

The Sunbeam returns to the museum in the grounds of Daytona International Speedway, before the car's return to Great Britain.

Panoramic view of the first floor of the National Motor Museum

Subscribe for updates

Get our latest news and events straight to your inbox.