Circus Performers Use Shell

Key facts

Catalogue Number

521
Title

Circus Performers Use Shell
Date

1938
Artist

Kavari Schwitzer

Shell’s 1930s advertising targeted new audiences with the ‘People Prefer’ campaign. The series showed the broad range of people that opted for Shell, including: Farmers, Film Stars, Tourists and Doctors. No reason was given as to why these people preferred Shell, it was simply enough that they did.