Circus Performers Use Shell
Key facts
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Catalogue Number
521
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Title
Circus Performers Use Shell
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Date
1938
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Artist
Kavari Schwitzer
Shell’s 1930s advertising targeted new audiences with the ‘People Prefer’ campaign. The series showed the broad range of people that opted for Shell, including: Farmers, Film Stars, Tourists and Doctors. No reason was given as to why these people preferred Shell, it was simply enough that they did.
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