Shell Day is coming!

Shell poster number 1545, Shell Day is coming! (1952) by George Ayers. Poster shows man quickly looking left and right (so appearing to have two heads), holding a shell logo alongside the text: "Shell Day is coming!". Petrol was rationed during WWII and oil companies pooled resources. Shell began to advertise the day that they could sell their branded products again as ‘Shell Day’.

Key facts

  • Catalogue Number

    1545

  • Title

    Shell Day is coming!

  • Date

    1952

  • Artist

    George Ayers

Petrol was rationed during World War II and oil companies pooled their resources, no longer selling petrol under their brand names. In 1952 the petrol pool was lifted. Shell began to advertise the day that they could sell their branded products again as ‘Shell Day’.

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Panoramic view of the first floor of the National Motor Museum

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