The Art of Advertising: 100 Years of the Shell poster
This unique centenary exhibition will celebrate the Shell Lorry Bill through the display of 100 Lorry Bills from the Collection, alongside original paintings, film and memorabilia, and digital online content. The exhibition will focus on the Golden Age of the poster, during the interwar years, and is co-ordinated by theme to encapsulate the illustrious breadth of the Lorry Bills. It considers the impact that the Lorry Bills have had upon the history of British commercial posters and reflects how people interact with and interpret the Lorry Bills today.
We wanted you, our audience, to choose your favourite poster to be included in the exhibition. Throughout 2019 we ran a series of polls on social media asking you to vote for your favourite posters within themes.
The first selections were for the theme of ‘People Prefer’, a very popular campaign that ran through the 1930s. Theatre-Goers, Farmers, Blondes and Brunettes, Policemen and Pilots, plus many other professions and hobbyists – all used Shell. A bold statement portrayed in a variety of styles by leading artists of the decade including John Armstrong, Ben Nicholson, Graham Sutherland, Tristram Hillier, Edward McKnight Kauffer and Charles Mozley.
The next categories to be selected were: artists, aviation, Irish landscape, English landscape, Scottish and Welsh landscapes. We followed with women in motoring, favourite slogans, development & innovation and finished with the seasons. The voting has now closed and we are working on including these posters in the final exhibitions.
UPDATE: Our exhibitions venues are currently closed and dates for the 100 year anniversary exhibitions have been postponed.