New for 2020

The Art of Advertising: 100 Years of the Shell poster

This unique centenary exhibition will celebrate the Shell Lorry Bill through the display of 100 Lorry Bills from the Collection, alongside original paintings, film and memorabilia, and digital online content. The exhibition will focus on the Golden Age of the poster, during the interwar years, and is co-ordinated by theme to encapsulate the illustrious breadth of the Lorry Bills. It considers the impact that the Lorry Bills have had upon the history of British commercial posters and reflects how people interact with and interpret the Lorry Bills today.

We want you, our audience, to choose your favourite poster to be included in the display. Throughout 2019 we will be running a series of polls on social media. Please follow us on our Twitter page to take part in the polls.

The first selections for the theme was ‘People Prefer’, a very popular campaign that ran through the 1930s. Theatre-Goers, Farmers, Blondes and Brunettes, Policemen and Pilots, plus many other professions and hobbyists – all used Shell. A bold statement portrayed in a variety of styles by leading artists of the decade including John Armstrong, Ben Nicholson, Graham Sutherland, Tristram Hillier, Edward McKnight Kauffer and Charles Mozley.

The next categories to be selected were: artists, aviation, Irish landscape, English landscape, Scottish and Welsh landscapes. We follow with women in motoring, favourite slogans and development & innovation.

Poll results for each category are shown below:

If you would like a copy of any of our images, please visit our dedicated Motoring Picture Library website