The New Forest

Shell poster number 308, The New Forest (See Britain first on winter Shell) by Edward McKnight Kauffer. A painting of bare trees using dramatic colours to depict winter.

Key facts

  • Catalogue Number

    308

  • Title

    The New Forest

  • Date

    1931

  • Artist

    Edward McKnight Kauffer

Edward McKnight Kauffer (1890–1954) is now considered one of the most influential graphic designers of the 20th century. Originally a painter from America, he moved to Britain in 1914. He was influenced by Cubism and Vorticism, and produced posters for many organisations including London Transport and Great Western Railway. He was Shell’s principal poster designer, and produced over 180 artworks for Shell during the 1920s and 1930s.

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Panoramic view of the first floor of the National Motor Museum

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